Deloitte Predictions 2014

See also

Deloitte's predictions for 2014 delivered by Duncan Stewart.

Technological innovations create a buzz in the media and among the microcosm of connected opinion leaders. But what of the consumers who make up the mass market?

Will Google Glass, smart watches, "phablets" and connected objects meet with widespread success among the soon-to-be six billion connected humans?

Given the huge size of the pool of customers on the digital markets, the notions of "mass market" and "niche market" must be complemented by a "mass-niche market" that could turn an insider success into an economic saga!


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