Walmart, the US retail giant, is working with IBM and Tsinghua University to digitally track pork across China. The new traceability system is designed to eliminate fraud and inaccuracies through monitoring in the blockchain.
Consumer fears over food can be allayed by more transparent information on its origin. But that's not enough. Transparency has to cover the entire production and supply chain. With cheap, simple technology any product, animal or even human can be geolocated. Moreover, its environment can be monitored (temperature, light, air quality and any fluctuations). Customers can demand a "translucent" product that has nothing to hide. Once again, blockchain is an effective tool for building trust.
Spotted in 2017