InfoScout Netexplo 100 2017

InfoScout
Sell your personal data

Infoscout lets consumers sell their shopping data by taking photos of their receipts. It offers several services : Shoparoo, which turns the receipts into donations to schools ($2.3 million by the end of 2016), Receipt Hog, which awards points for gift cards, and Receipt Lottery, which gives users a chance to win prizes.

Consumers are likely to become increasingly demanding when giving away their personal data. InfoScout is a business model that anticpates this trend.

The score is 3