Internet Sun Generator Netexplo 100 2012

When conversations on social networks modify the real world!

An advertising campaign for Norwegian Airlines by Leo Burnett Oslo to make the Scandinavian winter more bearable. An inflatable, internet-enabled "sun"  was installed in central Oslo. The more chat there was on Facebook, Twitter etc. about cold, darkness and winter, the brighter the artificial sun shine.

The score is 3

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